Team Members: Shashwat Sanghavi, Rahul Patel, Anmol Anubhai

Mentors: Mr. Ravin Sanghvi, Prof. Mehul Raval

Duration: Dec. 2015 - May 2015

This startup was incubated at Venture Studio, Ahmedabad


Problem Statement

How might we reduce health vulnerabilities of illiterate low-income rural women by increasing their healthcare awareness?

Research Methods

User survey and analysis, semi-structured Interviews and focus groups with rural women, doctors as well as medical staff working at local health centers. 

Key Insights

1) Problems like early marriages and young mothers along with illiteracy, carelessness and sometimes even hesitation to seek timely medical assistance were the key causes of a high mortality rate amongst rural women and new born babies. 

2) Illiteracy was a major hurdle to their learning about healthcare information and there was a resistance to formal methods of learning due to issues related to embarrassment, orthodoxy, household responsibilities, lack of resources etc.

Based on the user analysis, we concluded that any solution designed to address this challenge must have the following characteristics: 

1) It must be very low cost and ideally free, 

2) It must be flexible with respect to time so that they can use it at their convenience given their household responsibilities, 

3) It must be enjoyable enough not to cause boredom and ensure continuity and 

4) It must be able to target the right topics and also upgrade as they progress.


We designed a free Voice Assisted Mobile Service – Kahinee, A Spirited Storyteller.  This was a free mobile service (we had observed that almost all of them had basic mobile phones). The women could dial in free of charge to these mobile numbers and listen to interesting stories, audio plays and local folk-lore at their convenient time. The stories and folk-lore, designed in their local language and accent, contained within them key instructions and information about important/current healthcare matters. Initially the aim was to impart awareness about maternal and child care, nutrition, anaemia and government health policies as well as facilities. The call data was collected in the cloud for analysis and potential automated learning based improvements. This could be used to decide the topics to be prioritized, the frequency and relay-times for different topics, the topics to upgrade content on etc.

After having come to this stage we learnt about the activities of Barakat Bundle, USA and seeing synergy, we approached and collaborated with them for pilot tests in the Jhagadia district at Bharuch. The pilot test feedback was very encouraging.

Future Possibility

A future extension of this idea could be to add a facility using which people in rural areas can leave an audio note describing their symptoms in their local language which can be answered using an audio note by doctors on the Kahinee network asynchronously.


1) Our Project won the Innovative Trainers Award - ITA-2016, Indian Society for Training & Development ISTD – Vadodara Chapter 

2) Selected for presentation in India HCI Café track at India HCI 2016, India’s leading conference on human-computer interaction (result received on 28th October 2016). [Our video entry for the same is given below]

Using Format